Niche products and services is the one category consumers are still buying in this recession. But the ideal target customer for most consumer related products and services is the affluent buyer. Do you have a premium service or product that can serve the affluent consumer? Unfortunately targeting the wealthy consumer can be intimidating to many. Perhaps because they’re viewed as more demanding, discriminating or picky. But contrary to popular belief and how they’re viewed in the media, it’s often no worse targeting products and services to the rich than it is to average consumers. Here’s why.
First of all you’d be surprised how many millionaires shop at places like Wal-Mart, Target and Kohl’s. And second, many average consumers or even consumers on Welfare can be as tough and picky and more demanding. Why? Because they have less money to work with. So, if you can confidently provide a good product and can give excellent service, take it up a notch by offering products and services rich people love to buy.
– The advantages of offering products and services rich people love to buy:
– They’re the best repeat buyers!
– They’re the best at influencing others to buy what they buy!
– They’re the most loyal customers when you keep providing good service!
– The love to buy unique niche products and services!
– They’re not at the mercy of economic downturns as much as other consumers!
These are the top reasons to make it a point to target some of your efforts by target marketing a product or service to rich people. They love to buy products and services that make their life easier, saves time or entertains them. But don’t let that stop you if you’re still drawing a blank as to what to offer the rich client. If you already have a product or service you can simply offer a deluxe, premium or ultra service or version of your product.
Want another valuable idea that will get you started in the right direction? Here’s other services rich people love to buy.
– Offer a faster turnaround time,
– Offer a more extensive or detailed service than what you normally perform.
– You can also offer a more customized or personal service or product than usual.
This is what rich consumers love to buy.
Here’s another valuable niche idea. To add an extra incentive you can bundle an offer to your customers. Just because affluent people have money doesn’t mean they don’t like a good deal, how do you think they got so rich? So, you can try selling them a product and bundle in a premium service with it or offer a premium service and throw in a high demand product for no or low cost.
Remember rich people love perks, in fact they expect them. If you’re in a highly competitive niche market the more perks you can give up without losing your shirt or skirt the more business you’ll get from rich people. Just remember perks can often get you in the door, but it can’t keep the door open. The only thing that can keep rich people coming back is fanatical customer service and unique niche products that save them time, pain or inconvenience. These the types of niche products and services rich consumers love to buy. Use them to add profits and punch to your business.