There are many ways to find a niche product and there are loads of people out there paying big dollars to track them down.
The simple rule, cheapest rule and the best way to find a niche product is to look in your own backyard. I don’t literally mean get out in your back yard and have a hunt around I mean have a look in your life experiences. What have you done with your life? What kind of jobs have you done? Where have you travelled? What have you experienced? Somewhere amongst all that is a pile of niche products. You’re all probably saying to yourself “what is this bloke on about?”
What I’m trying to get at is there is something that you have been really into maybe your still into but whatever it is you enjoyed it/enjoying it and you know a load about it.
Think of anything?
You won’t take long to figure it out I’m sure. Have you got it yet? Ha-ha, all good if you don’t because you will.
The reason why it’s a good idea to focus on something that you enjoy is because the niche products that will be best suited to you are things/services that you know a lot about and you may also enjoy them.
So what I’m trying to say is your niche product is going to be something you are already aware of. The best niche product is something you enjoy focusing on as you already have a head start when it comes to research, article marketing and websites.
Let’s say you are an avid “photography” fan. You have a good camera and you like to get out and about to take some pics once every 2 weeks. So its fare enough to say that you enjoy photography and you know about the different cameras, amongst other things.
Can you guess what your niche product would be? It’s NOT cameras because it’s too broad. If someone typed “cameras” into a search engine they would be looking for all over information and not sure which is which or what it does. People who do this are most likely in the market for a new every day camera and they are NOT your target market. Your target market is people who are also into photography and know their cameras. When they do a search they will type in the name and brand of a certain (most likely top brand) camera because they know what they want, they have done their homework and they are probably photography fanatics.
See what I’m getting at?
Decide on a broad market/product/service you have knowledge about and then break it down into groups such as tools, equipment, brands, etc. Look at what kind of people would be associated with your chosen broad market and you now have target markets. Focus on one of them and you have your niche market that is in demand for a niche product.